Insights
How AI search actually works
Analysis, original research and practical guides. We publish what we can support and flag what is still a hypothesis , this category has enough confident guessing in it already.
Google Business Profile optimization checklist (GMB) for 2026
A complete Google Business Profile checklist: what ranks local results, the fields that matter, how to handle reviews and why it now feeds AI answers.
AnalysisHow AI assistants decide which local businesses to recommend
ChatGPT recommends far fewer local businesses than Google's map pack. What 2026 data says about who gets picked, where information comes from and what to fix.
GuideHow to get your business recommended by ChatGPT
What decides whether ChatGPT names your business: crawler access, what the rest of the web says about you and pages it can quote. A practical plan, no tricks.
Analysisllms.txt explained: what it is and whether your business needs one
llms.txt is a proposed file that gives AI agents a map of your site. Who proposed it, what goes in it, what Google says about it and our honest recommendation.
GuidePerplexity SEO: how to get your site cited by Perplexity
Perplexity shows its sources, which makes it the most measurable AI engine. Which bot to allow, why firewalls silently block it and what earns the citation.
GuideThe CITE framework: how to write a page an AI will quote
Four tests any page has to pass before a language model can cite it. A working checklist you can run against your own commercial pages this afternoon.
GuideThe Growth Ladder: what marketing to run from 100k to 10M
Most marketing advice ignores what stage you are at. This is the four-rung framework we use to decide what a company should run at each revenue band, and what to stop.
GuideHow to measure AI visibility when there is no Search Console
There is no authoritative report of how often an AI names your brand. Here is a practical measurement method you can run yourself, including how to handle the variance.
GuideHow to choose an AI search optimization agency
The category is new, the claims are loud and the proof is thin. Twelve questions that separate agencies doing real measurement work from agencies renaming their SEO retainer.
ComparisonGEO vs AEO vs SEO: what the terms mean and where they overlap
Three acronyms describe one shift in search. Here is what each term actually refers to, where the work genuinely differs and where vendors are selling you the same thing twice.
AnalysisAI search is changing who gets found, not just how
Generated answers sit above the result list and name a handful of sources. That changes which businesses get discovered and it changes what optimisation work is worth doing.
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