Google Ads management
We run Google Ads accounts against the number that matters to the business, not the number that flatters the report. Search, Performance Max and Shopping, with the account in your ownership and full visibility into every change we make.
The problem
Where most accounts leak money
The common failures are consistent: match types too broad for the budget, Performance Max absorbing brand traffic and taking credit for it, conversion actions counting the wrong events and no negative keyword discipline. None of these are exotic and all of them are expensive.
The second failure is reporting that measures activity rather than outcome. Impressions and clicks are inputs. If a report does not connect to booked revenue, it cannot tell you whether to spend more.
What you get
Deliverables
Written into the engagement, not implied by it.
- Account structure built around how you actually make money
- Conversion tracking audited and corrected before spend changes
- Search term review and negative keyword management on a schedule
- Performance Max configured so brand traffic is not miscredited
- Landing page recommendations, implemented if web development is in scope
- Weekly reporting against cost per qualified lead, not clicks
How we run it
The process
- 01
Audit first
We do not touch bids before confirming the conversion data is trustworthy. Optimising towards a broken conversion action makes things worse faster.
- 02
Restructure
Campaigns organised around margin and intent rather than a keyword dump.
- 03
Run and prune
Search terms reviewed on a schedule, negatives applied, budget moved towards what converts.
- 04
Report honestly
One weekly report. If a change did not work, it says so and what we are doing instead.
Who this is not for
If your tracking cannot be fixed and you are unwilling to change the landing experience, paid search will keep underperforming regardless of who manages it.
Questions
About this service
You do, always. We work through delegated access on your account. Everything we build stays with you if the engagement ends, including the history, which is the part that is genuinely hard to replace.
No. Our management fee is separate from what you pay Google. You pay Google directly so you can see exactly what was spent.
Paid is the fastest channel to move and is usually where we find early wins while the slower AI and organic work compounds. The two also share research: the questions buyers ask assistants are often the same ones worth bidding on.