Search engine optimization
SEO is our original service and it is still the engine under everything else we do. Technical foundations, content built to earn links and citations, and reporting measured against booked revenue rather than keyword counts. The signals that make you rank are the same ones that make an AI answer willing to name you.
The problem
Most SEO retainers measure the wrong thing
A monthly report full of keyword positions tells you very little. Rankings move for reasons nobody controls, half of them are for terms nobody with money searches, and an average position across 400 keywords is a number with no business meaning attached to it.
The second failure is treating SEO as a content subscription. Publishing four articles a month against a keyword list, with no technical foundation underneath and nothing anyone would ever link to, is an expensive way to produce pages that never rank.
What you get
Deliverables
Written into the engagement, not implied by it.
- Technical audit and the fixes applied, not just a list handed over
- Keyword and intent map tied to how you actually make money
- Information architecture that gives every page a distinct job
- Content produced against the map, reviewed by someone who knows the subject
- Internal linking worked as a system rather than page by page
- Digital PR and link acquisition through editorial routes only
- Core Web Vitals measured on real devices
- Weekly reporting against qualified leads, with rankings as a supporting metric
How we run it
The process
- 01
Fix the foundation
Crawlability, status codes, rendering, speed and duplication first. Content on a broken foundation is money spent on something that cannot work.
- 02
Map the intent
Which queries actually precede a purchase in your category, which page should own each one, and where you are currently competing against yourself.
- 03
Build the pages
Commercial pages first, then the supporting content that gives them authority. Every piece has a job and a route back to a conversion.
- 04
Earn the authority
Original research, data and expert commentary that publications have a reason to cite. No purchased links, no private blog networks.
- 05
Report on revenue
Qualified leads and pipeline, weekly. Rankings are an input we show you, not the number we are optimising.
Who this is not for
If you need results inside six weeks, paid search is the honest answer and we will tell you so. SEO compounds, which also means it is slow at the start.
Questions
About this service
Technical fixes can show in crawling and indexing within weeks. Competitive commercial rankings are usually a six to twelve month programme, depending on your starting authority and how contested the terms are. Anyone promising page one in 30 days is either targeting terms nobody searches or is about to do something that will cost you later.
Heavily. Crawlability, clear structure, accurate entity data and credible third-party mentions improve both classic rankings and the odds of being cited in a generated answer. We run them as one programme rather than billing you twice for overlapping work.
No. Paid link schemes are a link spam policy violation and the cleanup costs more than the original campaign. We earn links by producing material worth citing and pitching it to people who publish.
Usually. We work in WordPress, Webflow, Shopify and most headless setups. If the platform makes basic technical SEO impossible we will say so before taking the engagement rather than after.