Content marketing
We write content to be retrieved, quoted and acted on. That means research-led pieces with specific, attributable claims, reviewed by someone who understands the subject, rather than volume published against a keyword list.
The problem
Most content cannot be cited
The commodity article summarising what five other articles already said has no reason to be referenced by anything. It was borderline useful when the goal was ranking. It is close to worthless when the goal is being the source a model draws on.
What gets cited is material that exists nowhere else: original data, a documented method, a genuine comparison, a definition written more clearly than anyone else wrote it.
What you get
Deliverables
Written into the engagement, not implied by it.
- Content strategy mapped to search intent and buying stage
- Original research and documented methods where we can produce them
- Comparison and definition content built for retrieval
- Answer-first structure with question-shaped headings
- Subject-matter review before publication, every time
- Internal linking that gives each piece a job
- Refresh cycle for pieces that decay
How we run it
The process
- 01
Map
What your buyers ask, at which stage and which of those questions you can answer better than anyone currently does.
- 02
Research
Primary where we can: your data, your results, your practitioners. That is the part competitors cannot copy.
- 03
Write and review
Drafted for extraction, then reviewed by someone who knows the subject. Nothing factual publishes unchecked.
- 04
Maintain
Content decays. Dated, superseded pieces get refreshed on a cycle rather than left to rot.
Who this is not for
If you need forty articles next month, we are the wrong supplier. That approach produces exactly the unverifiable content these systems are being tuned to discount.
Questions
About this service
As a drafting aid, with subject-matter review and human editing before publication. We are explicit about this because the alternative, pretending otherwise, is the kind of claim we would not accept from a supplier either.
Fewer, better pieces, almost always. One genuinely original piece that other sites and answer engines have a reason to reference outperforms ten summaries of existing material.
You do, outright, including anything in progress if the engagement ends.
Works with
Generative Engine Optimization
Structure your content so language models can quote it accurately.
Learn more AI visibilityAnswer Engine Optimization
Own the direct answer for the questions your buyers actually ask.
Learn more AI visibilityAI Search Optimization
Get cited by ChatGPT, Gemini, Perplexity and AI Overviews.
Learn more