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Academy

Learn AI search visibility properly

A structured path from the vocabulary through to running a full audit yourself. Free, no sign-up and written so you could do this work without hiring anyone , including us.

6 lessons about 44 minutes Free, no sign-up

Foundation

Start here. The vocabulary and the mental model, with no assumed background.

  1. 01AI search glossary: the terms, defined plainlyGEO, AEO, LLMO, grounding, RAG, share of voice and the rest. Every term you will meet in this category, defined in plain language with the hype removed.9 min
  2. 02What generative engine optimization actually involvesA practical walkthrough of GEO: what changes when a model composes the answer instead of ranking a list and the specific work that follows from that difference.8 min
  3. 03What is answer engine optimization (AEO)?AEO means being the direct answer to a question, not one of ten links. What answer engine optimization involves, how it differs from SEO and GEO, how to start.4 min

Intermediate

The implementation layer: structured data, entities and the work that makes you parseable.

  1. 01Structured data that AI systems actually useWhich schema types are worth implementing for AI search visibility, how to keep markup compliant with search guidelines and which types are commonly oversold.7 min
  2. 02Entity SEO: being a thing, not a stringSearch and AI systems reason about entities rather than keywords. What an entity is, why inconsistency suppresses you and how to build a coherent one.6 min

Advanced

Full methods you can run end to end, including measurement and prioritisation.

  1. 01Running your own AI visibility auditA complete, repeatable audit you can run without buying anything: access checks, prompt testing, entity review and a prioritised fix list you can act on.10 min

When you are ready

Or have us run it

Everything in this course is what we do for clients. If you would rather not run it yourself, the audit is the same method applied to your site and you keep the prompt set either way.

About the audit