AI search optimization
AI search optimization is the work of making your brand visible in the answers that assistants generate, rather than only in the list of links below them. We measure where you appear today across the assistants your buyers use, fix what stops those systems reading you and publish the evidence that gives them a reason to name you.
The problem
Why this is suddenly urgent
A generated answer names three or four sources. A result page lists ten. There is no page two in an AI answer so the distribution of attention is far sharper than classic search ever was: you are named, or you are not in the conversation at all.
The harder part is that none of this shows up in your analytics. When an assistant recommends a competitor, there is no impression, no session and no bounce to report. The loss is completely invisible in the tools most teams use to decide where to spend.
What you get
Deliverables
Written into the engagement, not implied by it.
- A documented prompt set covering your real buying questions
- Baseline measurement across ChatGPT, Gemini, Perplexity and AI Overviews
- AI crawler access audit and the fixes to it
- Entity reconciliation across your site, profiles and listings
- Content restructured for extraction and attribution
- Monthly re-measurement with the trend, not a single snapshot
- A weekly written report, including the weeks nothing moved
How we run it
The process
- 01
Baseline
We build the prompt set, run it across the assistants in clean sessions and record who gets named, in what position and how you are described when you appear.
- 02
Access
We confirm GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended can reach you, that your pages render without JavaScript and that nothing returns the wrong status code.
- 03
Structure
We rewrite the commercial pages so claims are specific and extractable, headings match how questions are actually asked and comparisons sit in tables rather than prose.
- 04
Evidence
We publish the original material, definitions and comparisons that give an assistant something concrete to cite, then pursue credible independent mentions.
- 05
Re-measure
Monthly, against the same prompt set so you can read a trend rather than react to one good week.
Who this is not for
If almost nobody in your category asks an assistant before buying, this is the wrong first investment. We will tell you that during the audit rather than after you sign.
Questions
About this service
No. These systems do not publish ranking factors, they change frequently and the same prompt returns different sources to different users. We can improve the conditions that make a citation more likely and measure what changes. Any agency guaranteeing placement is describing something that does not exist.
A good share of the work overlaps and we will not charge you twice for the overlap. What is genuinely distinct: AI crawler access policy, entity reconciliation, prompt-level measurement and content restructured for extraction rather than ranking. We itemise those separately so you can see what you are buying.
Access and structural fixes show up in crawling within weeks. Movement in generated answers is slower and noisier, because those systems refresh on their own schedule. Expect to read a trend over two to three months.
Further reading
How to get your business recommended by ChatGPT
What decides whether ChatGPT names your business: crawler access, what the rest of the web says about you and pages it can quote. A practical plan, no tricks.
Read the guide GuideHow to choose an AI search optimization agency
The category is new, the claims are loud and the proof is thin. Twelve questions that separate agencies doing real measurement work from agencies renaming their SEO retainer.
Read the guide AnalysisAI search is changing who gets found, not just how
Generated answers sit above the result list and name a handful of sources. That changes which businesses get discovered and it changes what optimisation work is worth doing.
Read the guideWorks with
Generative Engine Optimization
Structure your content so language models can quote it accurately.
Learn more AI visibilityAnswer Engine Optimization
Own the direct answer for the questions your buyers actually ask.
Learn more AI visibilityAI Visibility Audit
A measured baseline of where you appear today and where you do not.
Learn more